Reusable interface decisions.
Components and structured Figma layouts supported a more consistent product and cleaner developer handoff.
Product, campaign and motion · 2022 to 2024
NewPoker
A connected body of product-design support, social campaigns and motion content for a global poker platform and its player community.
- Role
- UI/UX and graphic designer
- Team
- Design, development and marketing
- Outputs
- UI, campaigns and motion
- Channels
- Product, web and social
One product identity across fast-moving channels.
I supported the lead UI/UX designer with Figma layouts, icons, auto-layout components and design-system work while coordinating with development and marketing teams.
Alongside product work, I managed recurring social content and produced campaign graphics and motion pieces. The challenge was keeping the platform recognisable while topics, markets and publishing formats changed quickly.
A system that could change daily.
Flexible compositions adapted to tournaments, livestreams, community updates and promotional themes.
Show the energy of the platform.
Short edits and animated product stories translated interface features into content made for social attention.
Contribution
Product support with a campaign system around it.
My contribution crossed interface production, graphic communication and motion content.
I supported the lead UI/UX designer rather than claiming sole ownership of the product. At the same time, recurring campaign work required independent judgement about hierarchy, format and visual continuity.
UI support
Figma layouts, icons, auto-layout components and design-system assistance.
Campaign
Recurring social graphics adapted to tournaments, livestreams and community publishing.
Motion
Product stories and promotional edits designed for their final viewing channel.
Product ownership remained with the lead UI/UX designer. This case study claims only the interface production, campaign and motion work represented by the available archive.
Campaign language built for repetition.
Bold type, 3D graphic elements and product imagery create recognition while format, message and event theme remain flexible.
Product campaign
Online anywhere
Social publishing
Livestream system
Community
Recurring live content
Information design
Daily schedule
Product stories with movement.
These published edits use interface footage, event material and motion graphics to explain features and maintain community momentum. Videos load only after selection.
Delivered value
A recognisable identity across product and publishing.
Reusable interface production supporting design handoff.
Campaign families built for changing messages and formats.
Published motion pieces connecting product and community stories.
Consistency without becoming repetitive.
The work taught me to separate stable brand rules from campaign variables. The identity stays recognisable while content can react to a fast publishing calendar.