Make the main message immediate.
Prize, event or action information takes priority, supported by characters and branded campaign environments.
Campaign and motion design · 2022 to 2024
Poker Queen
A high-volume visual system for tournament promotions, product communication, livestreams and recurring community publishing.
- Role
- Graphic and motion designer
- Scope
- Campaigns, web and motion
- Focus
- Recognition across formats
- Channels
- Social, product and events
Designing at the speed of a campaign calendar.
Poker Queen needed constant communication around tournaments, prize pools, events, platform features and community updates. Each post had to compete for attention without losing the brand.
I produced campaign graphics, recurring templates and motion content while supporting related UI work and coordinating with design, development and marketing teams.
Build families, not isolated posts.
Recurring layouts and adaptable art direction support stories, feeds and event formats.
Use timing to organise attention.
Short edits sequence information that would become crowded inside a single static composition.
Contribution
Build recognition without freezing the campaign.
The challenge was volume with judgement. A reusable system had to accelerate production while each message still needed its own hierarchy and energy.
I created graphic families and motion pieces across recurring communication, working within a broader design, development and marketing environment.
System
Stable typography, character treatment and brand cues across changing themes.
Variation
Adaptable compositions for prize, countdown, event and community messages.
Motion
Timing and sequencing used when one static composition could not communicate clearly.
The archive proves published static and motion deliverables. Engagement, acquisition and campaign-performance metrics were not available.
A visual system with room for spectacle.
Campaigns shift between event seasons and prize messages while retaining bold display type, branded characters and direct calls to action.
Prize campaign
Five million series
Seasonal campaign
Summer direction
Community promotion
Ticket giveaway
Urgency message
Last call
Countdown series
Five days
From social post to event edit.
The motion portfolio ranges from product-led animation to event and tournament communication. Videos load only after selection.
Delivered value
A campaign language designed to keep moving.
Repeatable visual families across daily publishing needs.
Clear priority for prize, event and action information.
Published static and motion work across campaign formats.
Volume needs a system, not shortcuts.
The recurring calendar made templates essential, but each campaign still required judgement about hierarchy, language, format and visual energy.