Inspire before showing everything.
Lead with editorial imagery and meaningful groupings, then provide depth as intent becomes specific.
Mobile product design · May 2024 to present
Dining, with a human touch.
I redesigned LUJO's dining journey around premium discovery, meaningful filters, confident venue decisions and concierge support.
- Role
- Sole product designer
- Scope
- Research references, flows, UI and handoff
- Team
- CEO, developers and QA testers
- Status
- Direction released publicly on iOS
The challenge
Luxury cannot feel like a long list.
The inherited experience looked dated and offered little help when members needed to narrow restaurant choices.
Dining intent is contextual. Cuisine, location, date, time, atmosphere and group needs all shape the decision. Yet the earlier experience had no meaningful filtering system and limited support for comparing a venue before requesting service.
Discover
Make exploration feel curated instead of overwhelming.
Decide
Provide useful controls without turning refinement into work.
Assist
Keep human concierge support visible when technology cannot complete the journey alone.
Process evidence
A redesign, not a reskin.
The supplied Figma file preserves explicit OLD and New Design areas. It records the scale of the work: a new discovery hierarchy, filter suite, details experience and request states.
My contribution
From CEO direction to build review.
As sole product designer, I translated stakeholder direction into flows, high-fidelity screens, prototypes and reusable patterns.
I reviewed competitor apps and captured interface references to clarify patterns and stakeholder expectations. I iterated extensively in Figma, prepared handoff and worked with developers as the designs met real implementation constraints.
Direction
Convert CEO requirements and reference apps into a coherent product direction.
Design
Rework navigation, hierarchy, filters, venue details and request states.
Delivery
Support developer handoff, review implementation and prioritise usability when parity was limited.
Validation
Formal testing was completed by QA testers. I used their findings with stakeholder and developer feedback to refine the experience.
This case study does not claim formal generative user research. It distinguishes competitor-reference work, stakeholder input and QA validation clearly.
Design principles
Taste, clarity and a confident next step.
Four rules helped the redesign remain useful while the visual direction became more premium.
Preferences should remove effort.
Filters shorten a decision through clear language, visible selections and predictable apply or reset actions.
Human service stays inside the journey.
A structured concierge request should feel like a deliberate continuation, not a digital dead end.
Key solution
Filtering became a product tool.
The redesign introduced refinements for dining preferences, cuisine, date and time. Visible selections help members understand the result set and remain in control.
Venue decision
Enough detail to choose with confidence.
The venue experience organises editorial and practical information into About, Experience, Menu and Reviews.
Price, opening hours, map context and a clear service action remain available without competing with the character of the venue.
Concierge handoff
A structured bridge to human support.
Restaurant, location, date, time, guest count, cuisine and special requirements become one readable request. New, chat and assigned states make the service handoff easier to follow.
Figma to release
The direction reached iOS. Details kept evolving.
The public listing reflects the dark, image-led dining direction and visibly includes search, refinement, content cards, category pills and mobile navigation.
Continuity
Luxury palette, editorial imagery, Dining identity, search and filter affordances are visible publicly.
Constraint
Some Figma details changed because of implementation limitations. I documented gaps and prioritised usability.
Boundary
The listing cannot prove complete interaction parity, accessibility states or detailed request behaviour.
Outcome
A more useful dining direction, with claims kept honest.
CEO-approved product direction.
First meaningful structured filtering experience.
Formal product testing completed by QA testers.
Design direction available publicly on iOS.
No conversion, satisfaction, retention or efficiency improvements are claimed because validated analytics were not available for this case study.
Reflection
Luxury is the confidence of knowing the next step.
This project reinforced that premium product design is not visual styling alone. It reduces uncertainty and makes the transition between self-service and human assistance feel coherent.