Lead with the spaces people recognise.
Product categories use familiar residential contexts, reducing the effort required to understand the offer.
Responsive website · 2024
La Fabbrica Closets
A complete website direction for a custom storage company, designed to turn a broad service catalogue into a clear path from inspiration to enquiry.
- Role
- UI/UX and visual design
- Delivery
- Responsive WordPress website
- Focus
- Services and product discovery
- Platform
- Desktop and mobile web
Problem
Make the catalogue useful before asking for contact.
The company needed more than a digital brochure. Visitors had to understand the difference between custom closets, storage systems, offices and pantry solutions before they could make a useful enquiry.
I shaped the information hierarchy, page rhythm and visual treatment around large interior imagery, recognisable service categories and consistent access to contact.
Balance photography with practical detail.
Editorial imagery creates interest while service pages carry the information needed to evaluate a solution.
Keep enquiry access present.
Contact pathways remain easy to reach without interrupting the browsing experience.
Contribution
Structure, visual direction and responsive delivery.
I treated the site as a guided sales conversation, not a collection of disconnected pages.
The work connected service architecture, image-led browsing, detailed product presentation and contact access across responsive layouts.
Define
Group the offer around spaces and storage needs a prospective customer can recognise.
Design
Build page hierarchy, reusable interface patterns and a restrained premium visual language.
Deliver
Translate the direction into a responsive WordPress experience with consistent enquiry paths.
No lead or conversion uplift is claimed because validated website analytics were not supplied for this case study.
One visual language across the whole journey.
The dark neutral palette and restrained orange accent connect navigation, product categories, details and enquiry states while allowing interior photography to carry the emotion.
Delivered value
A coherent path from inspiration to enquiry.
A clear service and collection hierarchy.
Responsive pages that retain visual continuity.
Direct contact access throughout the browsing journey.
Designing for a business conversation.
The strongest decision was treating the site as preparation for an enquiry. Each page helps a prospective customer arrive with a clearer idea of the space and solution they need.